Leave brass in the band, where it belongs. AVA Violet Bright Shampoo and Conditioner use powerful purple pigments to neutralize even the most stubborn yellow tones, boosting cool hues and vibrancy in all hair types. Infused with argan oil and shea butter, this lightweight, nourishing duo smooths frizz, reduces breakage, and enhances shine while supporting hair’s elasticity. Free from sulfates, parabens, and cruelty, it’s a vegan-friendly solution for healthy, radiant hair.