Help style fine to medium hair textures with I.C.O.N. Protein Body Building Gel, a body building gel with enriching proteins help to provide versatile strength and hold. This versatile gel can be used to help adds body and shape when used to blow-dry, or when left to air for a wet look. This gel is infused with a blend of proteins and amino acids to help add strength, manageability and shine to hair while also helping to rebuild damaged hair. Worn soft, hair is full and touchable or go hard, and it creates cuts of definition and strong hold with longer play time.