Goldwell Dualsenses Color Extra Rich Brilliance Shampoo instantly brings out color Luminosity and is specially formulated to lock in color molecules, providing double color retention and effectively reducing fading. All of Goldwell's Dualsense products contain the same trusted color protection to reduce color fade-out. FadeStopFormula is included for exceptional reductions in color wash-out during shampooing allowing hair to keep its salon color vibrant. Luminescine transforms non-visible UV light into visible light for magnificent brilliance. With its weightless formula it's perfect for thick and coarse types. A refreshing, color protecting shampoo features FadeStopFormula to reduce color fading and rich Raspberry Seed Oil for a nourishing finish.